Critical Illness Insurance | A friendly letter to remind clients

We want our clients to get the most out of their insurance. We want to do more to support our clients, so we're implementing best practices to remind them of the critical illness coverage they have—and in some cases, they've had the coverage for several years.

Starting July 10, 2023, a new letter will be sent out periodically to all policyowners who have taken out critical illness insurance. In addition to reminding them of their insurance, this letter will tell them about the benefits they'll be able to get in a timely manner, when they need them.

Since your clients' needs are constantly changing, we encourage them to review their coverage from time to time, if needed.

As a financial security advisor, you're the trusted contact person. This means you might get a call about this letter. Here's some useful information to help you answer your clients' questions.

Letter sent every 5 years

We'll send this new letter to your clients every 5 years—on their 5th, 10th and 15th policy anniversaries, and so on. For example, a policyowner who has had critical illness coverage since 2003 will receive their first letter this year, on their 20th policy anniversary.

This letter will be sent out 60 days before the policy anniversary.

Content and overview of the letter

The letter will be personalized based on coverage held and eligibility for options, which change over time. Where applicable, the letter will summarize information about:

• Return of premiums on cancellation or expiration
• Return of premiums upon death
• Conversion option
• Exchange option

See our sample letter with all the options available.

A copy of the personalized letter will be available in Client Documents. The content is general in nature, so you're not required to contact the policyowner after the letter is sent. To reduce paper consumption, you won't receive a copy of the letter.